Fonts That Speak Wonders

Can't decide which fonts are best for your brand? There's a few things you should know that will give you the confidence when choosing the right font for you.

Let's start some great examples we like:

Here's what we considered when choosing our favourites:

Kerning is the space between two characters. Not enough space will make your font unreadable, and with too much space it’s hard to tell whether the space is meant to separate letters or words.

A balanced blend of thick and thin, heavy and light, is an important component of a good font.

Consistency is when all your characters maintain the same look. If a font’s letter “A” has serifs, B should have serifs too, etc. If a font has thick letters with soft and rounded corners but that style's numbers or punctuation isn't the same, the font feels inconsistent.

A font should always be legible. Check your font’s legibility by writing a paragraph making sure you use every letter and different letter combinations. Scale it up, then scale it down to see if there’s a size at which it becomes difficult to read. If you need text that small, choose a font that works at that size.

If you have any recommendations please get in touch and let us know!

Thanks for reading.