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  • Writer's pictureElliot

Thinking About Your Logo?

A logo is a graphic mark, emblem, symbol, or stylised name used to identify a company, organisation, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylised version of the company's name if it has sufficient brand recognition.

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they'll connect with your brand:

[01] KISS - "Keep It Simple, Stupid".

Nike, Apple, and Target - 3 fantastic businesses and examples of simple logos that are tidy, clear, and have the ability to be repeatable and dynamic, which will help the versatility and memorability of your logo.

[02] Memorable - boast a logo that touches people, and stays with them.

London Underground and McDonalds - we recognise and trust one logo that takes us safely to the next one where I know a Big Mac is waiting for me. Does your logo have this mental power on your customers?

[03] Purposeful - what's the point?

The best logos have purpose. By embedding particular colour schemes, their missions, anything and everything that makes them who they are, helps deliver their message to their community in the best way.

[04] Timeless - your logo needs to be part of your long term plan.

Don't plan your logo for today, make it relevant for today, but timeless. Coca-Cola, and KFC (Kentucky Fried Chicken) are fantastic examples of logos which have and are still withstanding the test of time.

[05] Versatile - to be everywhere, sometimes you need to adapt.

With so many different global communities, events, and channels that your logo needs to be a part of, sometimes you need to adapt; and actually, it can very much be part of all the fun. Pride month? Cool, can you get a rainbow in logo? Can you add a ribbon on your logo for Cancer Awareness month? Think about how you can be part of a global community but still stand out individually and delivering your message.

How epic is your logo? Share it with us and our community!

Need help with your logo or branding? Let's chat!

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