BRANDING & POSITIONING ANALYSIS
Understand yourself and your customers
- 30 min30 minutes
- Online Session
If you don't know who you are, how will the customer know? Brand positioning is defined as the conceptual place you want to own in the target consumer's mind, and the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximise customer relevancy and competitive distinctiveness, in maximising brand value. Positioning analysis is a process of analysing how a company's current brand is perceived by the marketplace. When identifying target market opportunities, a company needs to compare the way its brand is perceived with the needs of the targeted market. This free intro session is all about you; we want to listen to what your brand means to you, and what messaging and value you want to deliver to your audience so we can diagnose, design and deliver a strategy that will put you in pole branding position.